Independent Digital Studio · Pakistan / Worldwide
We turn ambitious ideas into digital experiences that work.
Websites, product design and custom software for businesses that have outgrown templates. One founder-led studio designs and engineers the whole thing.
Good digital work starts with understanding the business.
Most businesses don't need more pages. They need customers to understand them quickly, find what they came for and get in touch.
We're an independent web design studio in Pakistan, working remotely with businesses worldwide. Our services cover custom business websites, UI and UX design, custom web applications and focused business software.
- Independent and founder-led.
- Design through development.
- Pakistan / Worldwide.
- Direct collaboration.
Selected work
Built with purpose.
One project, shown in depth rather than as a grid of thumbnails: a 4,866-part catalogue for a family-owned automotive retailer, with quotes that end in a conversation on WhatsApp.
- HC Auto Parts
- Automotive retail
- Website design and engineering
- Family-owned business
Product discovery
Search and filters across a catalogue of 4,866 listed parts.
Vehicle-oriented browsing
Narrow by make, model and generation, because that's how people think about their car.
Product information
Vehicle fit, a reference number and clear next steps on every part.
Quote basket
Build a list of parts across three short steps.
WhatsApp enquiry
The finished list goes to the shop as a ready-written message.
Responsive experience
The whole journey is recomposed for a phone, not just shrunk.
Design meets engineering.
01
Websites & Digital Experiences
From business websites to complete digital experiences, we build websites that communicate clearly and work beautifully.
- Business websites
- Corporate websites
- Product catalogues
- Landing pages
- Customer enquiry experiences
02
Product Design & Engineering
We design useful interfaces and engineer the journeys behind them, from product discovery to customer interactions.
- Digital product design
- UI and UX design
- Product interfaces
- Customer journeys
- Interface systems
03
Custom Software & Platforms
We build focused digital tools that simplify operations and help businesses work better.
- Custom web applications
- Business dashboards
- Customer portals
- Custom workflows
- Booking and enquiry platforms
- Integrations
Parts
Your details
Review
WhatsApp
Clear thinking. Considered execution.
01
Discover
Understand the business, audience, challenge and objectives.
02
Define
Plan the structure, functionality, content and visual direction.
03
Design & Build
Create the experience, engineer the product and test across devices.
04
Launch & Improve
Launch carefully, hand over properly and support the product after delivery.
Why SHAPE & STATE
Small details. Bigger picture.
Design and engineering together.
The person deciding how it looks also understands how it's built, so ideas survive contact with the code.
Founder-led communication.
You talk directly to the person doing the work. Nothing is lost between an account manager and a developer.
Built around the business, not a generic template.
The structure comes from how your customers decide and how your team works.
Responsive and performance-conscious.
We test on real screen sizes and keep what visitors download in check.
Clear scope and expectations.
You know what's included, what isn't and what it costs before work begins.
Thoughtful handover.
You leave with documentation, the access set out in your agreement, and a clear picture of how it all fits together.
Good work needs the right scope.
These are starting prices for the smallest scope of each. Your written quote confirms exactly what's included before anything begins, and hosting, domains and paid services are separate.
Launch Website
For businesses needing a professional digital presence.
PKR 85,000
Signature Website
For businesses requiring a more distinctive and complete digital experience.
PKR 160,000
Custom Digital Platform
For businesses requiring more than a marketing website.
PKR 350,000
Questions, answered.
What types of businesses do you work with?
Businesses that need more than an off-the-shelf website: retailers, service companies, founders with a product to build. Our published work so far is in automotive retail. What matters more than the sector is a real problem and someone who can make decisions about it.
Do you work with international clients?
Yes. We are based in Pakistan and work remotely. International projects are quoted individually in USD, and we agree how we'll communicate at the start.
How much does a website cost?
A Launch Website starts at PKR 85,000, a Signature Website at PKR 160,000, and a Custom Digital Platform at PKR 350,000. These are starting prices for the smallest scope of each. The final price depends on what you need, and you get it in writing before any work begins. Domains, hosting and paid third-party services are separate.
How long does a typical project take?
A Launch Website typically takes 2–3 weeks after content and assets are supplied. A Signature Website takes 4–6 weeks. A Custom Digital Platform takes 6–12+ weeks, depending on complexity. These estimates assume content and feedback arrive when agreed, so we plan for that together.
Do you provide hosting and domain registration?
Domains and hosting are separate from our fee and are best held in your own name, so you stay in control of them. We'll recommend what suits the project and help set it up.
Can you improve an existing website?
Often, yes. We start by reviewing what you have. Sometimes targeted fixes are enough; sometimes a rebuild costs less over time. We'll tell you which we think it is and why.
Who owns the website and source code?
Once the project is paid in full, ownership of the bespoke work we made for you transfers to you, along with the rights and source-code access included in your signed project agreement. Our pre-existing code, reusable components, tools and frameworks remain ours, and third-party dependencies stay under their own licences. The agreement sets out how you can use anything that isn't bespoke.
Do you provide support after launch?
Every project ends with a proper handover. Ongoing maintenance is optional and is discussed during scoping, so what's covered is agreed in advance rather than assumed.
Have something worth building?
Tell us what you're working on. We'll reply by email and, if it's a good fit, send a written scope and quote.
Start a project